The Sales MEDDIC Group (SMG) and Spotlight.ai today announced a groundbreaking partnership that combines world-class MEDDICC methodology training with autonomous sales execution technology.

Establishing a scalable, best-practice standard for these processes ensures that sales teams are not only prepared but also capable of closing deals efficiently and accurately predicting their outcomes.

This proven qualification methodology goes beyond a simple checklist—when integrated into pipeline reviews, forecasting, and coaching, it drives precision, accountability, and predictable revenue growth.

Discover how 1-on-1 opportunity reviews with the MEDDICC framework can transform your sales strategy. Learn tips for guiding your team to close deals more effectively.

Learn how the MEDDIC Sales Process helps B2B teams qualify leads, close deals faster, and boost win rates by focusing on Metrics, Economic Buyer, Decision Criteria, and more. Discover why top-performing sales teams rely on MEDDIC to drive success.

Learn about MEDDIC, the proven sales qualification framework designed to improve forecasting accuracy and drive enterprise sales success. Discover its six pillars: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.

Recently, there has been quite a spike in interest around MEDDIC.

This is a much deeper subject than a short blog article, but I wanted to cover one critical aspect for front line sales leaders that highlights the difference between managing and coaching.