SMG Announces Strategic Partnership with Spotlight.ai to Revolutionize Sales Qualification

We’re excited to announce a new strategic partnership between Sales Meddic Group (SMG) and Spotlight.ai, a cutting-edge AI platform transforming the way sales teams qualify and close deals.

At SMG, we’ve always been committed to helping organizations master the MEDDIC sales methodology through best-in-class training and consulting. This partnership represents a natural next step—pairing our proven framework with Spotlight.ai’s powerful AI technology to help revenue teams drive even greater success.

Spotlight.ai enables sales reps to capture critical MEDDIC qualification data in real-time, directly from their customer conversations. This integration not only saves time, it ensures more accurate, consistent qualification across teams—allowing reps and managers to focus on what matters most: closing high-quality deals.

With this collaboration, our clients can now:

• Automatically capture MEDDIC-related insights during live calls

• Get coaching prompts and qualification scoring powered by AI

• Increase pipeline quality and forecasting accuracy

• Shorten sales cycles with better upfront discovery

We're proud to partner with Spotlight.ai and bring this innovation to our growing community of sales professionals. By combining the human expertise of MEDDIC coaching with AI-powered intelligence, we're setting a new standard for sales excellence.

👉 Learn more about the partnership here: Spotlight.ai x SMG Announcement

Stay tuned—this is just the beginning.