The Minds Behind SMG

Experts in Driving Sales Success

At SMG, we specialize in delivering customized MEDDICC-based workshops and sales tools that empower sales teams to overcome challenges and achieve measurable success. Our mission is simple: to help organizations transform their sales processes and drive sustainable growth through tailored training and expert guidance.

Led by seasoned professionals with decades of sales experience, SMG is more than just a training provider—we’re your strategic partner in MEDDICC adoption, offering expertise that translates directly into improved sales performance

Our Philosophy

Our training doesn’t stop at compliance; we focus on engagement and practical application, ensuring your team gains the skills and confidence to qualify opportunities effectively and close deals with precision.

We care about the outcome of the workshops, and that outcome is increased sales performance.”

Meet Our Leadership Team

  • Jack Napoli Headshot

    Jack Napoli

    Managing Partner

    With over 30 years ’experience in professional sales and entrepreneurship, Jack is a highly sought after educator, facilitator, coach, and consultant on the subject of continuously improving sales productivity and performance.

    Jack offers street smart strategic and tactical advice that guides new and experienced Sales Reps to higher levels of Sales Performance.

    Jack began his Sales career in Software Sales in 1981. He has specialized in the sale of high-technology solutions dealing in six and seven-figure transactions and complex sales cycles to CEOs, COOs, CFOs, CIOs, and other senior executives.

  • Steve Ammann Headshot

    Steve Ammann

    Managing Partner

    Steve has over 25 years experience in complex B2B sales. Steve learned and adopted the MEDDICC qualification process during his 12 year tenure at the PTC Corporation. During that time, he field trained over 200 sales reps and several sales managers in the MEDDICC qualification methodology. 

    “What I learned at PTC by applying MEDDICC on every sales call and during weekly forecast meetings quarter after quarter was invaluable and MEDDICC continues to pay dividends in terms of sales performance metrics for me.”

  • Bill Norberg

    Partner

    ​Bill is a senior sales executive with exemplary track record of driving sustained revenue growth and profitability. Designs and executes winning, multi-channel sales strategies; builds direct sales teams that consistently outperform quotas. Astute relationship manager highly experienced in building strategic channel/alliance programs with industry leaders that boost long-term revenue value and accelerate growth.

    Specialties & Expertise:

    ​International business development, sales strategy, MEDDIC sales methodology, channel programs, alliance management, customer relationship management, and team leadership.

What Sets SMG Apart

Customization

Every training session is tailored to align with your unique sales environment and challenges.


Real-World Expertise

Our team includes x-PTC sales leaders who bring decades of hands-on MEDDICC experience.


Engagement Over Compliance

We focus on practical application, ensuring your team adopts MEDDICC effectively and sustainably.

iSEEit 

We’ve partnered with iSEEit—an app that integrates directly into Salesforce—in order to help users streamline their workflows. With the ISEEit MEDDICC app, your sales team can:

  • Visualize MEDDICC qualifiers in the context of your sales stages

  • Update the status of each MEDDICC element as you engage in your sales conversations

  • Use Relationship mapping to visualize the buying circle and understand their motivations

​Please contact us to learn more.

Let’s Work Together

Ready to elevate your sales performance? At SMG, we turn MEDDICC adoption into a strategic advantage, helping you build sales teams that exceed expectations and drive results.Schedule a free 30-minute consultation with us today to explore how SMG can help your team achieve its goals